You will have to read more do marketing for your book regardless of whether you are working with a traditional publisher or you are self-publishing your book. Alot of the authors who are first timers will not have the chance to access a full suite of marketing. This is because they could be doing business with a small publisher whose marketing budget is low and cannot market your book the way you want because of their budget. In order for you read more to market your book the way it deserves, put your effort will come in handy. It is difficult for new authors who have no proven track record. You should ensure you do all that you can to pass the word out to people. Below are the factors that you need to consider when marketing your book.
Develop your brand. It is vital for authors to build their brand. At the time when they are doing the final preparations to publish their book, it gets more critical. Your potential readers interested in info your work will demand to know you more. It is essential that you nurture your relationship with your audience. The most appropriate way on how you can go about this is to create your brand. Ensure that you are in control of what your audience see and the information they have about you.
Create your website. Published authors need to have a website. It is compulsory to have a website. Your website is the place where you develop your brand persona. Your website will have information that will assist people to know more about you. Remember that your website will act as your online home where people will go when they want to find out more about you. Your website should be short and straight to the point. It should contain information that is related to you as the author.
ensure that you decide on the best audience for marketing. What are the ways in which you are going to promote your book? Keep in mind the particular audience that will have interest in your work. What places do they go to get suggestions for info. new books? Do they have time to look at the book reviewer suggestion if they find the information online? With the information above, you will be able to decide on the best audience for marketing.
Choose the most appropriate book cover. Your book cover speaks volume to details your audience. People say that you should not judge a book by its cover, but they still do that. Choosing a book cover that is different from the others is very important.