How To Take Advantage Of Trending News
A known fact is that cutting through the white noise of the media and getting noticed by the target audience can be quite challenging but taking advantage of the stories that are already being noticed is a great place to start. A know fact is that breaking news, the latest trends and current affairs always capture the attention of the target audience and generates social sharing and encouraging people to engage with a particular brand. Taking hold of trending stories that are trending online and in the news is a concept called ‘news jacking” which is a great way to keep the business brand in the media and give the businessperson the chance to provide their expert opinion and build their thought leadership. To fully maximize on trending news stories the person can take advantage of the tips discussed below.
The business person needs to ascertain which stories will work for the firm and the businessperson needs to know which stories to leverage that will engage the audience and relate directly to the brand and the business. An example is when the individual is in the insurance business they will have to take a keen interest in stories in the media that address the rising insurance premiums, and the business owner can pitch himself or herself to a good journalist as an expert that can comment on these issues.
The truth is that preparation is key and the person needs to be proactive and prepare for any possible opportunities by thinking about topics that relate to the person’s area of expertise and brainstorm any news events that can be related to the topics then they can reactively pitch to news outlets when a similar story appears.
An immense part of getting of getting the relevant information is monitoring the conversations on social media and in the media and by keeping up-to-date on these news outlets the person has to keep up to date so that they can be able to pick up on any stories that they think will be a good fit for the business. Following news outlets and journalists on social media is a great way to stay abreast on all breaking news and find media opportunities that the business can maximize on and some social media platforms enable the user to organize their followers in separate lists that can make it easier to view recent updates from news outlets and journalists. A lot of social media platforms have streams that show what news stories, topics are very popular among users on their platforms, and accessing these topics provides an insight into what the target audience is talking about and what content they are engaging with.